bluedot

The Client:

Making its debut in July 2016, bluedot is a brand new three-day festival of discovery fusing a complex mix of artists, speakers, scientists and performers in an event unlike any on earth.

The Brief:

To secure high-end quality coverage across national and regional titles including broadcast, print and online, to not only drive ticket sales but to also position bluedot as the most unique ‘must see’ festival in the UK for the discerning festival goer and science buff.

Our Response:

Carousel worked with the bluedot team to draft and issue all festival announcements as well as ensuring the event was included in all applicable features, round-ups, listings, previews, profiling opps and festival guides.

Full media accreditation management was implemented throughout the campaign along with artists and organiser interviews both pre-event and on-site.

In addition Carousel pitched, secured and managed all media partnerships and competitions with key target print and online publications.

Results:

349 pieces of coverage was achieved throughout the campaign including 192 national titles and 157 regional pieces. Highlights included The Guardian, 6 Music, Time Out, BBC This Week, Manchester Evening News, BBC Sky at Night Magazine and many more.

Total Reach:   1.3m