EasiYo

The Client: 

EasiYo is a stylish ‘make it yourself’ yogurt maker which first launched in New Zealand over 20 years ago. It is a highly popular household item overseas and makes delicious vegetarian and gluten free yogurt. 

The Brief: 

Raise awareness of the EasiYo brand in the UK among and generate coverage in consumer and trade media to drive sales.

Our Response: 

  • As part of the campaign, Carousel approached TV and Radio presenter, Jenni Falconer, to be EasiYo UK’s 2015 brand ambassador based on the brand’s target audience
  • We organised a full day photo and video shoot with Jenni Falconer, creating ‘how to’ videos for PR, advertorials and social media
  • We also ran a Twitter Q&A party with Jenni answering questions on all things parenting, health, fitness and EasiYo
  • Advertorials were placed in key media titles
  • Carousel organised interviews with Jenni and national media to promote the new product launch and raise brand awareness
  • Carousel hosted a brunch event for bloggers and families to meet with and interview Jenni, learn more about EasiYo’s new product design and taste a selection of dishes created by professional chefs – all using EasiYo yogurt

Results:

  • Over 60 pieces of print and online coverage including six national press interviews with Jenni
  • A reach in excess of 166 million
easiyo-blog-coverage