EasiYo is a stylish ‘make it yourself’ yogurt maker which first launched in New Zealand over 20 years ago. It is a highly popular household item overseas and makes delicious vegetarian and gluten free yogurt.
Raise awareness of the EasiYo brand in the UK among and generate coverage in consumer and trade media to drive sales.
- As part of the campaign, Carousel approached TV and Radio presenter, Jenni Falconer, to be EasiYo UK’s 2015 brand ambassador based on the brand’s target audience
- We organised a full day photo and video shoot with Jenni Falconer, creating ‘how to’ videos for PR, advertorials and social media
- We also ran a Twitter Q&A party with Jenni answering questions on all things parenting, health, fitness and EasiYo
- Advertorials were placed in key media titles
- Carousel organised interviews with Jenni and national media to promote the new product launch and raise brand awareness
- Carousel hosted a brunch event for bloggers and families to meet with and interview Jenni, learn more about EasiYo’s new product design and taste a selection of dishes created by professional chefs – all using EasiYo yogurt
- Over 60 pieces of print and online coverage including six national press interviews with Jenni
- A reach in excess of 166 million