RAVE-A-ROO

The Client:

RAVE-A-ROO is the biggest and best family rave festival held at London’s Ministry of Sound. With everything from live music and hosts, disco ball games, a UV tattoo station, glow chill room, soft play area to a Confetti Mayhem finale.

 The Brief:

To secure quality coverage across national, regional and parenting titles – driving ticket sales and positioning RAVE-A-ROO as the biggest and best family rave event in the UK.

Our Response:

Having worked across all RAVE-A-ROO events since the brand’s launch in February 2016, Carousel hit the ground running to maximise coverage for the new season.

We created a full media pack and targeted mum/parenting bloggers, nationals, regionals, lifestyle and onlines – securing coverage in titles such as Telegraph, Yahoo! Sport and Pick Me Up!

As well as inviting key press and media to cover the event – with the likes of Red magazine, The Sun and Mojo Mums attending – we invited a number of big kids influencers. Huge names such as Amazing Arabella, Jaadin The Kid, IT Kidz Official and Blog Kidzz all joined us for the big event!

We also reached out to London based parent influencers, which resulted in attendance of influencer Sarah Akwisombe, along with her family.

Results:

Pieces of coverage: 34 x pieces

Press Attendance: 13 x press attended including The Sun, Red Magazine and Mojo Mums

Event: The event sold out ahead of the date!

Watch the Rave-a-Roo after video from Blog Kidz here