SOCIAL MEDIA: BABY BORN PONY FARM COLLECTION

THE CLIENT

Zapf Creation dolls have been best friends and playmates to children for over 80 years. BABY born celebrates little one’s imaginations and encourages nurturing, interactive playtime.

THE BRIEF

Create a campaign to promote the new BABY born Pony Farm collection that would appeal to parents on social media, and engage children

OUR RESPONSE

To celebrate the launch of the Pony Farm collection, we asked social media fans and followers to name pony Sunny’s new baby foal.

Utilising a variety of content, we engaged the audience in various aspects of the Pony Farm play set, showcasing it’s functions and encouraging fans to explore the range of products on offer.

With a combination of targeted posts and eye-catching visuals, the campaign captured the attention of parents, and by proxy little ones, in the key time period leading up to Christmas.

RESULTS

  • Over 2,000 entries across both Facebook and Twitter
  • 11,837 people engaged with the campaign posts
  • The campaign reached over 190,000 users within the key target parent market
  • An overall page growth of over 3,000 new fans and followers during October
  • Despite strong contenders for the final name, including Star, Chestnut, Storm (and the ever-popular Hosey McHorseface!) the winning name was “Cher” to match perfectly with BABY born’s first pet pony Sunny!
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