Victoria Beckham at Selfridges

The Client

Selfridges Exchange Square, Manchester. Part of Carousel’s work for Selfridges includes working with well-known designers, brands and celebrities – and this personal appearance was the biggest to date!

The Brief

To make Victoria Beckham’s appearance in-store a ‘PR moment’ and generate as much coverage and online buzz as possible.

Our Response

  • Carousel set up and managed an in-store photocall with national and regional press photographers – plus hundreds of enthusiastic fans!
  • We also set up an exclusive interview with the Manchester Evening News pre-event to raise awareness of her in-store PA
  • Carousel worked closely with VB’s team to ensure all activity was on brand for VB as well as Selfridges
  • Following the photocall, Carousel wired out photos with the correct captions, which generated widespread national coverage for both Victoria Beckham and Selfridges.

Results

  • Over 60 x print and online pieces achieved including Mail Online, Marie Claire, Daily Mirror & Hello!
  • A reach in excess of 499 million

 

VB Hello magazine VB Manchester Evening News VB Metro newspaper VB OK magazine