Blog On X

This weekend the Carousel team showcased some of the amazing toy brands we work with at this year’s Blog On X event in Manchester.

Held at Hotel Football, the event brought together over 150 bloggers from around the UK to sample, explore and learn about many different brands, including ours. While the conference introduces new bloggers to us, it also enables us to meet in person some of the great bloggers the team has worked with for years.

This year, we hosted a huge exhibitor space to display our toys, allowing bloggers to test out the latest products from  L.O.L. Surprise!, Glam Goo, Baby Annabell, BABY born, BABY Secrets, Gel-a-Peel, Nail-a-Peel, University Games, Moj Moj, Little Tikes and Num Noms.

We also offered mini manis with Claire Louise Beauty, which bloggers could enjoy with a cupcake courtesy of Manchester’s own Hey Little Cupcake and a refreshing glass of Pimms – perfect in the glorious weather over the Bank Holiday weekend.

Over the course of the day we received over 10 social posts and were able to secure more than 150 blog reviews across the range of brands we had on display, all to go live over the next two to three weeks and really boosting the visibility of our toy brands in key influencer circles.