ss

CurrentBody.com Leads The Charge for At-Home Beauty with Carousel PR

We’re delighted to announce that health and beauty technology retailer CURRENTBODY.com has appointed Carousel PR to handle its media relations and PR strategy.

Launched in 2009, CURRENTBODY.com was founded by Manchester businessmen Laurence Newman and Andrew Showman. Home to some of the world’s biggest brands including L’Oreal, Clarisonic, Caci, Phillips, T3, Riiviva, PMD, Wellbox, SilkN, TriPollar, HairMax and NuFace, CURRENTBODY.com is the only online retailer that specialises in health and beauty technology

Headed up by Associate Rebecca Barnes, the PR campaign has already secured national coverage with Stella (Sunday Telegraph) and Shortlist magazine. Upcoming activity includes key media and blogger engagement, seasonal campaigns and much more.

Rebecca said: “We are thrilled to be working with CURRENTBODY.com. Not only does this allow us to fully indulge our love of all things beauty, it’s an extremely exciting offering with so much potential. With at-home uses on the device on the rise (especially given the Clarisonic phenomenon), 2015 is set to be a huge year for CURRENTBODY.com and we’re delighted to be a part of that.”

Laurence Newman, founder of CURRENTBODY.com, said: “We felt that taking on a PR agency was the natural next step for where we are as a retailer and when we met with Carousel PR, we were convinced they were the right choice. Their passion and interest in the sector shone through and we’re very excited for all that the future holds.”