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Toys and Me YouTuber Tiana takes part in the unboxing launch of the LOL Surprise at Westfield , London.
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Revealed: This Year’s Must-Have Toys

The countdown to Christmas has officially begun in the toy world as DreamToys announces this year’s must-have toys. The list of 12 makes up the most sought after toys of the season and we were present at the event to see our client L.O.L Surprise! on the starting line-up.

An early rise for the 6am reveal was followed by a day of chatting to media about the hit collectible and why it has been so popular since launching in February. A toy for the YouTube generation which incorporates the phenomena that is unboxing. L.O.L Surprise! has dominated the market for most of this year.

With a strong digital presence and strategic influencer partnerships, we have worked to build the brand amongst its key target audience where they spend the most time – online.

It has been a pleasure to work on the brand and see it make the list of this year’s most wanted toys. With huge plans for the brand next year it will definitely be one to continue to watch.

Read about DreamToys here.

The Mirror.09.11