L.O.L. Surprise! Tour the UK in Lifesize Glamper

To promote the all new L.O.L. Surprise! 2-in-1 Glamper, we took to the road in a life-size VW campervan visiting Smyths toy stores nationwide.

The fully branded replica Glamper visited 8 Smyths toy stores across the country; St Helens, Kidderminster, Milton Keynes, Leeds Crown Point, Sunderland, Swansea, Bournemouth and London Staples Corner. With its unmissable design – including a L.O.L. Surprise decals and an open, extended roof – the L.O.L. Surprise! 2-in-1 glamper was THE place to be seen this summer.

Guests were invited to visit the exclusive ‘Glamper Glam-Bar’, in which they were given glitter face & hair makeovers before visiting the disco themed photo booth at the rear of the vehicle. Disco themed props were available for guests to recreate L.O.L. Surprise! fashion forward looks.

blue toy campervan for LOL Surprise dolls
close up of a LOL Surprise branded number plate on a volksvagen campervan

To encourage social sharing, guests were invited to share their photos on social media using the dedicated hashtag #LOLGlamperTour, with the chance of winning their very own L.O.L. Surprise! 2-in-1 Glamper and all four of the brand new L.O.L. Surprise OMG Dolls.

A total of 824 make-overs were given across the 7 locations, with 417 social posts shared totalling a reach of over 1.2 million.