Celebrating 145 years of technical floor cleaning expertise, BISSELL is the world’s number one floor care range in the wet and wash category. Generations of technical floor cleaning expertise have been applied to keep carpets, tiles, hard wood, vinyl and laminate smelling fresh and free from hair, dirt, dust and debris.
As BISSELL's retained agency, Carousel will be responsible for managing the brand's media and influencer relations, press office and driving the brand forward with a creative PR strategy to increase awareness, as well as delivering bespoke social media content to their audience.
Beginning with a high impact launch for BISSELL’s new 360 campaign, timed to hit in peak spring cleaning season, the campaign will focus on BISSELL’s innovative new products, including the Crosswave Cordless Max, the Proheat 2X Revolution Pet Pro and the Spotclean Pro. In addition, Carousel will be supporting the work of the BISSELL® Pet Foundation and developing a year-long campaign of influencer and media activity.
Responsible for developing the brand’s social media strategy, Carousel is also creating all content and managing the online communities for the brand’s Instagram and Facebook channels. To drive results by using strategy, data-driven insights and targeted advertising as well as creating creative campaigns that turns heads.
"We were extremely impressed with Carousel’s approach to the brief and their wide-ranging experience of consumer clients and influencers. This year, we want to take the BISSELL brand to the next level, especially amongst our core audience of families and pet owners. With an exciting range of new products and an umbrella campaign launch, we wanted to elevate our PR and social media and we are very excited to have Carousel onboard to do just that."
"BISSELL is truly a dream client. A heritage brand that is also at the forefront of innovation, its range of products surpasses expectations. We’re delighted to have been appointed and can’t wait to get started on an exciting programme of activity to elevate the BISSELL brand and educate consumers on the range."
The Carousel team has already achieved some great pieces of coverage results in both national and regional titles, including Heart, Take a Break, Tech Advisor, Yours, T3, Pocket-lint, Expert Reviews and more.
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