Major lifestyle magazines and newspapers publish gift guides to make it easy for shoppers to find the perfect gift without spending hours trawling the shops. With easy-to-read layouts categorising items by theme, price or location, Christmas gift guides boost a product’s visibility, thereby making it easy for readers to discover them.
For many brands, presence in Christmas gift guides are essential – placing the right product in front of the right audience during the Christmas period will not only drive sales, but gain key exposure and brand awareness during their busiest time of year.
At Carousel, we recognise this importance and work hard to achieve key product placement across all our product-led brands.
A recent success saw CURRENTBODY.com – the leading online retailer of at-home beauty technology – featured for the FOREO Cleansing Must-haves Set in The Daily Telegraph’s double-page guide for ideal gifts for stylish women. A great achievement which gained them hard-earned exposure during a critical time of year.