To continue with the success of our press outreach the previous year, Accurist tasked us with securing coverage in national and consumer titles that would not only create brand awareness but drive sales too. We ran several influencer campaigns throughout the year working with various fashion influencers to create attention-grabbing content of the new collections as well as collaborating with an influencer to create a collection for the launch like no other.
We took a strategic approach by reaching out to our already extensive media list of key contacts, which we strengthened our relationship with during our press event last Autumn. We sent journalist sneak peaks of the new collections as well as sending samples for photoshoots and testing. Being reactive was also imperative to secure coverage and we generated various e-blasts which focused on key gifting dates and trends.
With new collections launching, we also began executing influencer outreach campaigns with a free of charge gifting strategy, delivering beautifully presented watches in gift boxes. Influencers were expertly selected based on their style, reach and authenticity.
We were also tasked to launch the Retro Racer collection by teaming up with fashion influencer Henry Wade to create visually stunning content for social, website, point of sales and print, and even teamed up with Fin to create a video with Henry doing the voice over.
Coverage was secured in top tier national and consumer publications including Red, The Sunday Times, Metro, Mail Online, Daily Star, Daily Mirror, Esquire, The Sun , S Magazine, Candis, Woman, Men’s Health and The Independent.