bluedot, the UK’s most intergalactic festival that fuses music, science, arts and culture
Secure high quality coverage across key national and regional titles including print, online and broadcast, to drive ticket sales. Position bluedot as the UK’s most intergalactic festival that fuses music, science, arts and culture and to secure a high calibre of press to attend the festival.
Ahead of the festival Carousel operated a full working press office which included: strategic festival announcements, a full blogger ambassador programme, strategic media partnerships with targeted publications, media accreditation and ongoing press office sell in securing pre event interviews, competitions, festival guides and more. On-site at the festival Carousel also managed a fully workingpress office ensuring press attendees had all the information they needed to write cohesively about bluedot. This included drafting all documentation ahead of the event, full management of press pits, on-site interviews, press accreditation and more.
A total of 484 pieces of coverage was achieved overall including 4 star reviews from The Times and The Guardian with a huge PR reach of 4,195,297,000. A total of 216 press attended the festival across the weekend including BBC Breakfast (live OB), BBC Sounds, The Guardian, The Times, New Scientist, BBC Sky at Night, BBC Focus, Quietus, NME, Mixmag and Uncut – the campaign was a huge success.