Held on 10th September 2025, the event welcomed hundreds of media and influencer guests under one roof, all on the lookout for the must-have products to feature in their Christmas gift guides.
With a standout presence at the show, MGA Entertainment showcased its incredible portfolio of brands with something to excite every age group including Little Tikes, L.O.L. Surprise!, Rainbow High, Yummiland, Bratz and MGA’s Miniverse. The show proved to be the perfect opportunity to get these amazing brands in front of key media and influencers just in time for Christmas planning to begin.
We were delighted to welcome more than 160 guests to the MGA stand, including 30 VIP media titles. It was a buzz of excitement as guests explored the newest launches and best-selling favourites, experienced product demonstrations and enjoyed interactive moments from a claw machine, surprise costume character appearances, and the much-loved giant Little Tikes Cozy Coupe photo moment!
The presence of major media titles such as The Guardian, ITV This Morning, Heart Radio, Daily Mail, The I, Good Housekeeping, OK! Magazine and LADBible made the day even more impactful.
Events like The Big Christmas Press Show are a fantastic way to build real connections with the media, put products directly in their hands, and showcase them in a memorable and creative way. With Christmas shopping lists already forming, the show gave us a prime platform to position MGA’s brands as the top toys for Christmas whilst also creating moments for meaningful face time with our press contacts.
We know how valuable it is to meet our media contacts face-to-face, especially in a landscape where so much happens virtually. Catching up in person allowed us to strengthen relationships, build new relationships, share product stories with passion, and secure brilliant opportunities for national, broadcast, regional and consumer coverage.
We’re incredibly proud to have delivered this event for MGA Entertainment for a second year running and play a part in what’s set to be a very exciting festive season for their brands. From eye-catching colour change reveals and hands-on product demonstrations, the MGA stand stole the show, and we can’t wait to see the toys take centre stage in gift guides this Christmas.
Get in contact here if you're interested learning more about how we can get your brand in front of the national media.
