Toys, Games & Family

Our impressive client list includes the number one best-selling global phenomenon L.O.L. Surprise!, the 143 year old Silver Cross and the BBC’s Summer Social family event.

Our team has decades of combined experience, working across clients including MGA, The Entertainer, LOL Surprise, Legoland, Little Tikes, Catamundi, Sealife, University Games, and Zapf Creation, to name a few. You can find a full list of our toy, family & games clients here.

From launching new toys to creating campaigns for established heritage family brands such as Silver Cross, we have a wide breadth of experience and know the market inside out. Using the insights gathered from years of toys and family PR & social media, we can create a package perfect for your product or brand, offering a wide range of services including: PR, social media, content creation, influencer campaigns, event management, and crisis communications.

Jo Wiley DJing at a LOL Surprise event
Little tikes cozy coupe red and yellow cars on the back of a transporter truck
red and yellow taxi driving on London's tower bridge
"We began working with Carousel when we brought Bratz back in 2015. They are now our retained agency for 14 MGA brands, including LOL Surprise!, Little Tikes, Num Noms and Poopsie. The team deliver influencer campaigns, product launches, seasonal events, digital strategy, social media comms and a hardworking press office across all brands. They continue to generate innovative ideas, discover new media targets and influencers and generate media attention on both new and established brands.Nicola Mellor, Senior Brand Manager, MGA Entertainment"
Nicola Mellor, Senior Brand Manager, MGA Entertainment