Continuing the collectables craze: launching the BABY born Surprise Mini Babies collectable toy.

We were tasked to BABY born Surprise Mini Babies, the adorable new collectable range which features nine sets of twins or triplets for little ones to discover.

Following the success of the BABY born Surprise range, the new launch was set to make a statement in the toy market. Each set of babies come blind packed in their own stackable bed, and children simply unwrap their toy to reveal which super cute twins or ultra-rare triples will join their collection.

To launch the BABY born Surprise Mini Babies and hit the target audience of parents, children and collectable toy fanatics, the Carousel team launched a multi-channel campaign via PR and social media. We partnered with family-based influencers Mummy to Triplets and Bro, Mumma to Triplet Girls and Multiple Twin Mum Plus 1 to create a series of engaging Instagram reels, all of which successfully highlighted the suspense and excitement around the character reveal.

The partnerships were also supported via adorable social content from some of BABY born’s biggest influencer fans as well as media coverage across a number of parenting and trade publications.

Not only did we generate strong visual content, but we also achieved great results with a reach of over 1.4m and video views of nearly 90k.

Need help with an upcoming toy launch? Get in touch now.