The Brief
We were tasked with launching Spotlight Oral Care’s new limited edition Christmas gifting range, celebrating its core range and introducing UK influencers in the beauty and lifestyle space to the brand.
As part of the brief, we also wanted to provide the press with an exclusive opportunity to engage with co-founder and dentist, Dr. Vanessa Creaven, to position the brand front of mind for coverage opportunities ahead of the upcoming Christmas gift guide season.
Our Response
We hosted an exclusive Christmas party event in the beautiful Townhouse 8 space at The Standard, London with stunning views over London and St Pancras Station.
Guests joined us for cocktails and canapes to learn more about the Spotlight Oral Care brand here in the UK, as well as preview the core product range and new launches for Christmas.
We were joined by co-founder and dentist Dr. Vanessa Craeven who introduced the brand and gave an overview of its products, before a ‘Spin the Wheel’ surprise giving one attendee the chance to win a £1,000 spa break package!
Each guest also came away from the event with a goody bag of Spotlight Oral Care products, which generated further influencer unboxing content in the days following the event, keeping the brand front of mind.
Earlier in the day, we hosted 1:1 media appointments with Dr Vanessa to give press a chance to speak directly to an expert about the new product launches as well as the latest trends in the oral care industry.
Results
We secured attendance from 45 press and influencers in total, with final press attendees on the day including Sheerluxe, Marie Claire, Women’s Journal, Boots Health and Beauty Magazine.
Throughout the event, influencer attendees captured and shared captivating content across their social channels, highlighting the Christmas range and the key products from Spotlight Oral Care.
In total we secured 17 pieces of influencer content from the event with a total reach of 543k and generated numerous press leads in the run up to Christmas.
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