To celebrate the official reopening of the Mappin & Webb showroom in Birmingham and maintain momentum following the initial press announcement in December, we hosted an exclusive influencer and press breakfast event to capture both content and coverage.
Local press and influencers were invited down to the showroom to enjoy exclusive access, along with delicious canapés and cocktails and a speech by Crown Jeweller Mark Appleby and Mappin & Webb’s showroom manager.
We secured 16 RSVPs ahead of the event with a final total of 12 attendees on the day, including two paid for influencers Ellie Watkins (74.4k) and Katie Peake (411k) who both shared stunning reel and story content to highlight the showroom experience and jewellery offering including Mappin & Webb, David Yurman and Roberto Coin.
Ellie Watkins brought Hattie Bourn (628k) as her plus-one on the day. We know from previous outreach that Hattie would usually charge circa £15k for attendance and content at events, so to have her there on a FoC basis shows how aligned she is with the brand.
We also secured and managed an interview with Fionnuala Bourke, Group Digital Editor with Birmingham Express & Star and Birmingham World and Mark Appleby on the morning of the event.
This was in addition to a piece which we secured in Birmingham Living.
Coverage saw a total reach of 2, 273, 600 across 11 pieces of content.
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