Carousel has been appointed to lead the public relations and influencer strategy for Fairmont Cheshire, The Mere, one of the UK’s most anticipated luxury resort openings, ahead of its launch following a landmark £90 million transformation.
The newest property from Fairmont Hotels & Resorts, the global luxury brand and part of the world-leading hospitality group Accor, Fairmont Cheshire, The Mere will officially open on 10 July 2026. Set within 157 acres of Cheshire countryside, with breathtaking views over The Mere lake, the resort is poised to redefine luxury hospitality in the North West. The opening marks the brand’s fourth hotel opening in the UK alongside: The Savoy, A Fairmont Hotel, Fairmont Windsor Park and Fairmont St Andrews.
Designed as a destination in its own right, the resort will feature 116 beautifully appointed bedrooms including 23 spacious suites alongside an exceptional collection of dining experiences including Gordon Ramsay at The Mere. Guests will also enjoy elevated wellness experiences at Fairmont Spa, along with an 18-hole championship golf course, creating a fully integrated luxury destination.
Carousel will work closely with Fairmont’s global brand marketing team and local hotel marketing team to deliver an integrated PR, influencer marketing, and events programme to firmly establish Fairmont Cheshire, The Mere as a leading luxury destination for international, national and regional audiences.
Leanne Harrad, Director of Sales & Marketing at Fairmont Cheshire, The Mere said: "We are delighted to appoint Carousel as our local PR agency and to welcome them to the Fairmont Cheshire, The Mere family at such an exciting time in our journey. As we prepare to introduce this exceptional destination to both UK and international audiences, it is important that we work with a partner who not only understands the luxury hospitality landscape but also has a genuine connection to the local community.
"Carousel's strong sector and regional knowledge, established media relationships and expertise in creating compelling brand stories make them the ideal partner to help us bring the Fairmont Cheshire, The Mere story to life. Together, we look forward to showcasing everything that makes our resort unique.
"This partnership reflects our commitment to celebrating both our global luxury heritage and our local roots and we are excited to work alongside Carousel to build awareness and position Fairmont Cheshire, The Mere as one of the UK's leading luxury destinations."
Tom Cummings, Deputy MD at Carousel said: “Fairmont Cheshire, The Mere is one of the most significant luxury resort openings in the North West and the UK this year, so we’re incredibly proud to be appointed to deliver the PR strategy for the resort. The location, bespoke design approach and incredible amenities, combined with Fairmont’s signature luxury and service make this hotel a must-cover must-visit destination for the tastemakers we’re looking to target. We’re excited to be working alongside the global and local marketing teams to bring 120 years of brand heritage to life for this hotel.”
The latest appointment strengthens Carousel’s proven expertise across property and hotels, building on its experience of delivering impactful PR and social campaigns for properties including The Municipal Hotel, Kimpton Clocktower, The Alan, Halyard Hotel and The Reach.
