As part of the remit, the Carousel team will be closely integrating with the brand’s communications, social media and TV departments, to capture weekly press and social content as part of the outcomes of its weekly Millionaire Street draw.
We’ll also be managing social creative and advertising strategy, as well as support on wider trade and national charity communications to help drive greater awareness and consideration in market.
The partnership with Carousel is a strategic move by People’s Postcode Lottery to focus on celebrating the tangible outcomes that can be achieved for both winners and good causes, with the latter vital in driving appeal with new target audiences. In fact, the players of People’s Postcode Lottery have raised £1.2bn for charities and good causes since its inception.
More than 70% of postcodes in Great Britain already play People’s Postcode Lottery, and the business is targeting significant growth over the next three years. The investment in the partnership with Carousel signifies its intentions to continue raising awareness and substantial funds for good causes.
David Miller, Head of Communications, said: “The team at Carousel impressed us from the off with their appreciation of the regulated industry we operate in, their strategic and creative thinking, and the fact they took time to literally knock on the doors of our target audiences – just as our ambassadors do – to garner invaluable first-hand feedback to inform their recommendations.
“Their passion and enthusiasm won us all over and we believe we’ve chosen the right strategic partner to support both our short and long-term communications goals. They are already making a positive impact and becoming a true extension of our team.”
Tom Cummings, Director of Strategy at Carousel, said: “People’s Postcode Lottery is an incredible business with a really clear and meaningful purpose which resonates strongly with all of us – it’s what every agency dreams of. We feel really privileged to be donning the famous red jackets and travelling the length and breadth of the country every week to meet so many amazing charities and ultimately support the business it in achieving its comms objectives.”
To find out how Carousel can support you with your PR, social or content brief, get in contact here.