It’s that time of year again: awards season!
And the Carousel team are pleased to announce two finalists in this year’s UK Social Media Awards.
We’ve been shortlisted for Best Use of Social Media for Travel & Tourism for our work on Buxton Crescent Hotel & Spa, and Best Use of Instagram for People’s Postcode Lottery.
It’s always pleasing to be recognised by your peers and we’re looking forward to the awards in October to see if we can turn a Finalist into a Winner.
But more importantly, the shortlists recognise the calibre of strategy and output we’ve produced for both of those clients.
For Buxton Crescent Hotel & Spa, much like a good spa break, we breathed new life into Buxton Crescent’s social media presence, letting it emerge rejuvenated, revitalised and reinvigorated. Our approach demonstrated the true potential of social media when combining innovative content creation with clever advertising tactics, and matched timely trends with strategic brand and influencer partnerships. By massively over-delivering on our KPIs for both marketing aims (awareness, audience growth and engagement) and conversion targets, we demonstrated a well-rounded strategy to the judges that is both eye-catching and effective.
For People’s Postcode Lottery, we supported by targeting the business’ core and growth audiences through weekly organic and boosted charity content on Instagram – something it had never done before. Awareness of charity funding by the lottery wasn’t where it needed to be but had a major effect on peoples’ willingness to play. So, we travelled more than 14,000 miles in one year, to capture local charity stories every week and through social video help establish that charities benefit when playing People’s Postcode Lottery.
More than achieving a first for PPL, and more than smashing the results, we uncovered unforgettable stories; like Golden Friendships Community Group in Glasgow where an autistic man, silent his whole life, found his voice during karaoke because he felt safe in the environment, evoking tears of joy from all present. That’s why local charities matter. That’s why funding them matters even more. And that’s why telling their stories is imperative to their survival – we’re proud to have played our part in that.
So, roll on to the awards ceremony in October, fingers crossed for our client campaigns and good luck to everyone else who’s been shortlisted.
