The final quarter of the year is key for retail brands. With the Christmas gifting period in full swing, competition for consumer attention and column inches is fierce with only the most strategic, hard-working press offices cutting through the noise.
As part of our ongoing PR retainer with Haus Distribution (Mr Maria, The Zoofamily, Little Dutch & Wildride), we delivered widespread awareness, credibility and commercial success through a methodical always-on press office approach during the busiest shopping season of the year, Q4!
Our strategy focused on consistent targeted press outreach across national, lifestyle and consumer media titles, supported on social media through organic influencer gifting to amplify reach. The team ensured that Haus brands were front of mind for editors, journalists and broadcasters with proactive and reactive press communications. This allowed us to secure high-quality coverage including festive gift guides, product round-ups and seasonal features.
The results speak for themselves. Over the course of Q4 the team secured 95 pieces of coverage with highlights including leading national and lifestyle titles; SheerLuxe, The Standard, TATLER, Woman & Home, Good Housekeeping, The Times and The Guardian alongside many more. A total reach of 328 million was achieved, delivered exceptional brand visibility during peak moments.
A standout moment was a broadcast feature that the team secured on ITV’s This Morning for The Zoofamily, one of Haus Distribution’s brand that launched in the UK in 2025 consisting of a range of sustainable and aesthetic child friendly digital cameras, video recorders, walkie talkies and other adventure accessories.
The impact of the broadcast hit delivered immediate sales success including, +516% sales increase on the previous period, +410% order uplift and generating more than £3,000 in sales in a single day!
This hard-working methodical press office is a clear example of how a strategic PR approach goes beyond headlines. By combining always-on communications with targeted outreach and strong media relationships, our team helped Haus Distribution own the key gifting period, reaching millions of consumers and driving meaningful sales results.
Looking to make your next peak period count? Get in touch with the team here.
