X SmoothSkin Launch at The Ivy

Last week Carousel PR headed to London’s stunning The Ivy Brasserie for the launch of the SmoothSkin Bare in association with which was organised by the Carousel team. The event was to launch the brand new summer shades that the device comes in including bright fuchsia, aqua blue and classic nude.

Hailed as the fastest IPL hair removal solution on the market, the SmoothSkin Bare uses Intense Pulsed Light (IPL) You get 100 flashes per minute which allows you to treat your whole body in just 10 minutes. That’s a flash every 0.6 seconds! Perfect for using on your face and body in the comfort of your home, by following the recommended treatment plan, you can see up to 92% hair reduction after 4 weeks.

The Ivy Brasserie was the perfect breakfast location and a number of top tier beauty journalists came to hear all about the device and the science behind it. Titles included Harpers Bazaar, The Daily Mail, Marie Claire, InStyle, The Mirror, The Sun, Fabulous Magazine, You Magazine, Notebook the list could go on!

Whilst enjoying a refreshing breakfast (including some seriously good eggs and avocado on toast) SmoothSkin’s director of marketing Davey Thomas took journalists behind the brand and the SmoothSkin technology. Afterwards’s founder Laurence Newman spoke about his work with SmoothSkin and all about the range of at home beauty technology available on the site.

The event was a brilliant success and the brands had some excellent feedback about the device. We have a number of journalists looking forward to trying out the SmoothSkin themselves and we can’t rate to hear the results!