At Carousel PR, we have the mindset that content should be holistic, strategic, and delivered with real-world impact in mind.
Whether we’re running a full-scale production shoot, briefing influencers, or crafting reactive social content in-house, everything is built to serve a bigger story.
Whether a consumer encounters your brand via a TikTok / Instagram creator or a media article, the content has to feel connected. That’s why we treat content creation as an integrated part of your campaign strategy and not a bolt-on.
Here’s how we approach content creation across the spectrum from PR activations to everyday social.
Influencer Marketing
Influencers should be seen as trusted voices with engaged communities that can help increase awareness for brands and support marketing objectives.
Our approach is to find creators who strongly align with the values and target audience of the brands we work with.
We then work closely with our influencers to create content that feels authentic and natural to their page whilst delivering against campaign objectives.
What this includes:
- Influencer selection and briefing (grounded in resonance and relevance, not just follower counts)
- Creative collaboration, not creative control
- Content for multi-use i.e. repurposing UGC for paid, social, or PR use
The best-performing influencer content is when it is unique to their own style. Audiences can smell an overly scripted post a mile off.
Content Shoots
High-quality and on-brand content is at the core of everything we do for brands.
From full-scale production shoots, to graphic designing or fast-turnaround mobile video production at a live event, we focus on creating assets that are dynamic, campaign-ready and can be repurposed across social media, re-shared by influencers or PR materials.
From the start we collaborate with clients to ensure a concept is developed aligning to campaign goals. We then make sure our on-site direction follows the brief and deliver assets optimized for multiple platforms and formats.
Every Day Social Media Content
Social media is where your audience engages with your brand daily and plays an important part in the public perception of a brand.
We take a proactive and reactive approach to ensure content is timely, relevant, and resonates with followers.
By blending strategic planning with agility, we create a social presence that feels alive and connected to the wider campaign and target audience.
PR Activations
PR is more than just earned media, it’s an opportunity to amplify a brand’s story and build credibility.
From launches to experiential campaigns, our PR activations are content-driven, ensuring every event or placement produces shareable assets that support broader marketing objectives and can be repurposed across multiple channels including influencer marketing, social and wider brand comms. We also produce sharable content for stories that media can repurpose on their digital channels, as media are recognising the power of assets to help tell a story.
Helping You With Your Content Production
Content creation isn’t about doing more, it’s about doing what matters. If you’re looking for a partner who can help you navigate the evolving content landscape and bring your brand to life across social, PR, influencers then let’s talk.
Get in touch today: info@carouselpr.com
