Leading Baby Brand Silver Cross Appoints Carousel To Deliver PR and Influencer Strategy

As experts in delivering PR, social and influencer campaigns for luxury brands, we’re excited to bring Silver Cross to the fold, alongside existing clients such as Selfridges, Moda Living and MGA Entertainment.

Entering its 145th year of trading, Silver Cross is best known for their luxury baby prams, pushchairs and other baby-related products. Carousel’s role will be to build on the brand’s success to date, whilst introducing it to a new audience – communicating core brand values and highlighting Silver Cross as a unique and prestigious brand.

The team will focus on delivering impactful PR and influencer strategy that drives brand awareness and amplifies new product launches on a nationwide level at a time when Silver Cross is experiencing a string of exciting new product launches, including new furniture collections and pregnancy accessories.

David Abbott, Head of Marketing for Silver Cross, said: “We’re really excited to work closely with Carousel to amplify this success even further, by reaching new audiences and driving awareness of Silver Cross’ brand values on a national level.”

Jen Higgins, founder and joint MD of Carousel, added: “We are delighted to be working with Silver Cross again after working with the brand back in 2019 to launch its first ever clothing collection. The brand has such a strong sense of heritage and prestige - we can’t wait to add Silver Cross to our growing portfolio of lifestyle clients.”

We can’t wait to hit the ground running with Silver Cross and the exciting campaigns that we have in the works - keep your eyes peeled.

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