Stories, Brought to Life Welcomes VIPs to Its Limitless Canvas
The team delivered a high-impact launch for Stories, Brought To Life, kicking off with an exclusive VIP and press preview on 1st May, followed by an immersive influencer walkthrough as doors opened to the public. The campaign generated immediate buzz, with influential guests capturing and sharing the experience across social fuelling early momentum.
Miniverse Takes Over Selfridges with Collectible Craze
The team supported MGA Entertainment in launching immersive Miniverse pop-up takeovers at Selfridges Trafford Centre and Oxford Street - bringing the viral miniature collectibles brand to life across two high-footfall retail destinations.
The experience featured larger-than-life installations including a giant cereal bowl and cake, alongside interactive elements from the brand’s Make It Mini Food and Make It Mini Spa ranges. To drive engagement, customers spending £30+ received an exclusive Make It Mini Happy Hour DIY collectible.
Content capture was supported with two paid influencer partnerships, alongside a host of organic coverage from invited creators.
Little Tikes x Bluey Family Event Sells Out in 48 Hours
The team planned and announced the Little Tikes Ultimate Family Party at MediaCityUK featuring a special appearance from Bluey – generating buzz across press and social for their brand-new collaboration with the beloved animated pup.
The launch reel went live on Instagram and triggered an immediate wave of interest, with the event selling out in under 48 hours. Coverage across titles including The Manc, I Love Manchester and ManchesterWorld amplified the announcement and reinforced brand visibility.
Say Cheese - Jarlsberg Social Campaign Serves Up 166k+ Views in May
Following the UK launch of Jarlsberg’s social channels in February, the social team has continued to build momentum with a creator-first video strategy. In May, content from five influencers produced over 166,000 video views across three food-focused reels.
Collaborations with grublifedaily_, bertiesbite, and omarcooks_ highlighted the cheese’s versatility across trending recipe formats – with each reel surpassing 50k views organically.
Ruby Wax’s ‘Feeling Ceiling’ at Printworks Makes ITV News
For Mental Health Awareness Week, the team secured a prime-time broadcast feature on ITV News Granada Reports spotlighting Ruby Wax’s ‘Feeling Ceiling’ — an immersive digital installation at Printworks Manchester.
The four-minute segment captured Ruby interacting with the public beneath Europe’s largest digital ceiling. The installation invited visitors to reflect on their mental state by asking, “How’s the weather in your head?”. In response, the digital ceiling came alive with animated weather patterns - thunderstorms, rain, or sunshine - mirroring each person’s mood and encouraging open, honest conversations about mental health. Online coverage included ManchesterWorld, About Manchester, and MSN, delivering a combined reach of 53.3 million+.
Kimpton’s Refuge Launches Girl Dinner Menu with Influencer Buzz
The team supported The Refuge at Kimpton Clocktower Hotel with the launch of its new Girl Dinner menu — featuring Caesar Salad & Rosé Tuesdays, a fun nod to the viral dining trend.
Influencer visits from @theflaneuse_ and @emmatamsinhill, combined with social buzz and media outreach, secured impactful coverage across platforms. The campaign delivered an engaging new reason to visit midweek and drove local awareness for the updated food and drink offering.
