The Parking Lot Social

With theatres closed, gatherings off limits and coronavirus restrictions in full force, Christmas 2020 looked a little different. The Parking Lot Social stepped in with some festive fun for all the family and Carousel worked with the team to promote the Christmas themed drive-in events that took place throughout December at various venues across the UK.

In line with the government restrictions, visitors had the chance to enjoy a number of festive evenings from the comfort of their own car. From pantomimes and children’s discos to comedy nights and drive-in cinema nights with all the Christmas classics, there was an event for everyone.

Carousel operated a hardworking press office campaign, securing over 150 pieces of national and regional coverage. Highlights included The Guardian, The Independent, The Observer, Evening Standard and Cosmopolitan alongside numerous regional hits in titles such as Secret London, Bristol Live, Wales Online, Manchester Evening News and Liverpool Echo. The team also worked with broadcast media to secure on-site organiser interviews with BBC News, ITV Tyne Tees and BBC Radio Manchester.

The Parking Lot Social 2020 campaign featured strategic regional and national press announcements and a comprehensive influencer campaign for all dates across all regions.

Parking Lot Social was a massive success with a huge turn-out and a number of key media attending from publications across the UK. We’re already looking forward to what The Parking Lot Social has in store for 2021!