We’re committed to working with influencers with a diverse range of interests, aesthetics and audience demographics. At the end of last year for Little Tikes we worked with a range of influencers who posted genuine and authentic content that related to the Little Tikes brand. The aim of this campaign was to collate a bank of Christmas themed content ahead of the festive period using influencers who take high quality imagery, as due to lockdown regulations we were unable to create our own photoshoot.
Consumer behaviour trends tell us that followers will purchase from both big, macro influencers who have lots of followers, and smaller, micro influencers who tend to have an engaged and loyal audience. We focussed our gifting campaign on those smaller influencers who take wonderfully authentic content, matching the Little Tikes brand ethos of creating moments of genuine play. In order for us to have original content across our own feed throughout the Christmas period and to ensure the toys are seen in the consumer landscape (especially the mum audience that is our key demographic) we worked with a range of micro influencers to gain that content.
Using the iconic Little Tikes toys, we selected each influencer to stage their little one in a family favourite Christmas situation such as putting cookies and milk out for Santa from the First Fridge, setting up Santa’s sleigh using the classic Rocking Horse, waiting for Father Christmas to come down the Cape Cottage chimney, or ‘stepping’ into Christmas with the 3-in-1 Activity Walker.
Through this free of charge gifting campaign we were able to secure eight pieces of content to share across our own channels to really get our fans in the festive spirit. This also ensured we were featured on eight influencer’s channels, encouraging brand awareness, purchase power and growth.
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