Carousel recently supported MGA Entertainment with the launch of its new MGA’s Miniverse Real Music Vinyl collection, bringing the campaign to life just in time for Coachella weekend to maximise reach and social engagement.
With Coachella dominating TikTok and Instagram feeds, the launch presented the perfect opportunity to position the collection within one of the biggest cultural and social moments of the year. Recognising the growing demand for nostalgic, music-inspired and highly aesthetic content online, the campaign was designed to move quickly and authentically within the festival conversation.
To bring the launch to life in a way that felt immediate and culturally relevant, we partnered with UK lifestyle and pop culture creator Alice Lambert while she was attending Coachella festival in California, US. Working in real-time, we collaborated closely with Alice to capture and deliver social-first content live from the festival across the same weekend, allowing the brand to tap directly into trending conversations.
The content showcased the new MGA’s Miniverse Real Music Vinyl collection with the backdrop of one of the world’s most talked-about festivals, blending festival fashion, music culture and collectable aesthetics in a way that felt exciting to Gen Z audiences. By reacting quickly and delivering content at speed, the campaign was able to maximise visibility during a peak moment of social engagement.
Through a targeted creator and paid media campaign, the campaign generated over 2.1 million in reach and more than 1.2 million video views, helping position the MGA’s Miniverse Make It Mini Music collection as another standout launch for the brand.
We were thrilled to support MGA Entertainment on another exciting MGA’s Miniverse campaign and help bring the brand’s latest mini collection to life on a mega scale.
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