New Launches at Circle Square
We launched Kiwi-owned and operated Tahi. For the launch, we invited key regional media titles and influencers to the restaurant at Circle Square to try the New Zealand eatery.
We ran the on-site press offices for Camp Bestival Dorset & Shropshire, welcoming over 150 press and influencers with a reach of over 6.3bn secured. Festival-goers at Dorset smashed the GUINNESS WORLD RECORDS for the Largest Disco Dance with help from Sophie Ellis-Bextor, and it was the first-ever Camp Bestival Shropshire. The team secured brilliant coverage, including BBC News, ITV This Morning, The Times, Daily Star, NME, The Guardian and more.
Moda Launches in Birmingham
To celebrate the launch of Moda, The Mercian we hosted a show-stopping event, partnering with local businesses and The Academy of Contemporary Music University to showcase the best of Birmingham. The event was attended by over 140 guests, generating a social reach of over 650k. Key media in attendance included Birmingham Mail, Style Birmingham, Property Week, Birmingham World and The Business Desk.
Rainbow High Champion Diversity
Rainbow High celebrated the launch of the new Series 4 dolls, which includes two dolls with visible differences. To highlight the importance of representation and diversity in the toy world, we teamed up with Zebedee talent agency to work with models who have visible differences. We also surveyed over 1000 parents on the topic and secured a series of broadcast interviews to discuss the findings, with representatives from Zebedee Talent and Vitiligo Society.
Festival Season Goes out With a Bang
We ended the month with a return to Victorious, our last festival of a fantastic season. We ran the on-site press office, welcoming more than 200 press over the weekend with a reach of over 815M. Some of our festival highlights were sets from Sam Fender, Stereophonics, Paolo Nutini, Self Esteem and Sugababes.
We have a busy September planned, including shoots, events and exciting campaigns. We can’t wait to show you what we get up to!