MCR Live Hub Launches in Piccadilly Gardens
The team supported the launch of Manchester’s newest cultural space, MCR Live Hub – a central open-air venue in Piccadilly Gardens and the heartbeat of the #MCRLive25 summer programme.
The sun-drenched launch evening brought together special guests and local creatives to enjoy a high-energy live performance from El Rey HQ, followed by a set from Sam Sax UK. With drinks flowing and crowds singing along, the event set the tone for one of Manchester’s most iconic music weekends.
Oasis Fans 1994–1997 Opens at Kimpton Clocktower
The team launched Oasis Fans 1994–1997 at Kimpton Clocktower, a powerful new exhibition of archive photography by Jon Shard, capturing a pre-digital era of fan culture and raw Britpop energy.
A VIP preview evening at The Refuge welcomed press and influencers as the first to explore the collection, resulting in coverage across national titles including The Telegraph and Metro, alongside key regional outlets such as Manchester Evening News, I Love Manchester and The Manc.
Curated by British Culture Archive and free to view on the walls of The Refuge, the exhibition continues to attract music lovers and cultural tastemakers alike.
Top-Secret L.O.L Surprise! Eye Spy Launch
In time for LOL Day, the team partnered with Toy World to deliver a top-secret online announcement for the brand new L.O.L. Surprise!’s Eye Spy range.
A bespoke interactive webpage challenged readers to decipher a code, unlocking the official reveal for new Eye Spy range. Timed news bulletins and teaser content ran throughout the week, building excitement and tapping into the new themes creative and imaginative identity.
Modern Toss Celebrates 21 Years with Liverpool Retrospective
The team hosted a private launch event at Northern Lights in Liverpool to mark 21 years of cult cartoon brilliance from satirical duo Modern Toss.
Running until 10th August at Cains Brewery Village, the retrospective exhibition showcases over 100 original works, including some of the most notorious Modern Toss pieces from the last two decades. Guests experienced a museum-style display featuring large-scale artworks, swearing machines, limited-edition prints, and a brand new wind-powered sculpture - The Modern Toss Finger Mill. Local press and influencers were in attendance to toast the occasion and celebrate the exhibition's unique, irreverent spirit.
Northern Goldsmiths Returns with a Sparkle
The team helped celebrate the grand reopening of Northern Goldsmiths in Newcastle with two exclusive launch events.
A VIP press and influencer preview welcomed national, regional and trade media, followed by a glamorous evening event attended by some of Newcastle’s top content creators. The relaunch secured 52 pieces of coverage and a combined reach of over 101 million, with standout features in Newcastle World, Retail Jeweller, WatchPro, Professional Jeweller and more.
Miniverse x Lonely Girls Club Consumer Event
MGA’s Miniverse collaborated with community-led network Lonely Girls Club to host a consumer event at popular London wellness venue The Hearth.
Designed as a self-guided crafting workshop, the event encouraged 27 community members to personalise their own mini creations – from bag charms and make-up bags to junk journals - all using Miniverse.
Positioned as a perfect self-care activity and a screen-free creative moment, the experience received overwhelmingly positive feedback, with many attendees asking when the next event would be.
