Carousel launches Little Tikes’ first-ever social media world tour with the new Let’s Go Cozy Coupe range

To create noise around the newly launched Let’s Go Cozy Coupe range, the PR and Social teams collaborated to create an exciting campaign challenging fans to take the vehicles on international adventures, generating coverage, awareness and social media engagements.

The Brief

We were tasked with launching the new mini version of the famous Cozy Coupe range across social media, driving sales and links to the website along with creating traction on social media.

The Let’s Go Cozy Coupe range is inspired by the popular preschool entertainment series based on the Little Tikes Cozy Coupe, his friends and their adventures. Designed with little hands in mind the mini vehicle assortment is easy to hold and play with.

There’s a whole world of Let’s Go Cozy Coupe fun to build. Children can collect them all and immerse themselves in hours of fun.

Our Response

We teased the launch of the new product range, giving followers a glimpse of what’s to come. As part of the launch, we tasked influencers and fans with showcasing Cozy and his friends in places they have never been before using the hashtag #LetsGoCozyCoupeOnTour.

We worked with a range of family-focused influencers with a total of nearly 330k fans combined to drive social coverage that helps put Little Tikes at the forefront of consumers’ minds, building trust amongst parents and gift-givers.


The Results

In total the campaign received over 30k engagements across both PR and social media, with posts from influencers and the official Little Tikes brand channels.

Highlights from the #LetsGoCozyCoupeOnTour campaign include influencers and fans taking Cozy and his friends to Sydney Harbour, Battersea Power Station, Tenerife, the farm, as well as many more iconic landscapes.

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