The Brief
In February 2025, MediaCity unveiled its latest addition to Manchester’s creative landscape, Content Studio, the city’s largest multi-use content creation space. As part of our ongoing PR retainer with MediaCity, we were tasked with leading the launch campaign, with a mission to generate widespread awareness and buzz, support a high-impact launch event, and position the Content Studio as a new cultural cornerstone in the North.
Our Response
To kickstart the campaign, we secured a strategic media partnership with The Manc, one of the region’s most influential digital publications. This collaboration allowed us to tap into a highly engaged local audience through targeted social content, editorial coverage, and a bespoke competition to discover the North West’s next rising content creator – building excitement and championing creative talent.
We supported MediaCity in the planning and delivery of a high-energy launch event that welcomed over 300 guests including media, influencers, tenants and stakeholders. From guestlist curation and media attendance to on the ground event support, we ensured the evening was a celebration of creativity, collaboration, and community. Regional influencer partnerships further amplified the buzz online, capturing the spirit of the evening and spotlighting the Content Studio’s innovative spaces and unique offering.
As part of the wider campaign, we supported the announcement of This Is MediaCity, a new podcast created in partnership with University of Salford. Designed to shines a light on the people, projects, and stories shaping MediaCity’s future, we supported in lining up key guests and generated media interest around its launch to further position the studio as a hub for creative innovation.
Our press office delivered strong results through a targeted announcement release distributed to trade and consumer media. To date, we have achieved 59 pieces of coverage with a total reach of 133.2million, firmly putting the Content Studio at MediaCity on the map as a next generation hub for content creators and talent.
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