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Tom Cummings

A creative operator with 20 years’ experience, Tom has a passion for strategy and multi-channel campaigns which comes from spending more than half of his career running PR teams within global ad agencies, learning from some of the best planners in the industry.

Tom has run international, national, and regional press offices for major B2C and B2B brands, including McDonald’s, Virgin Mobile, Krispy Kreme, Business Events Australia, British Airways, and Asda to name but a few, and has won a few awards along the way including developing and leading the PR strategy for a campaign that won a Silver Cannes Lion.

A guitarist and occasional music producer (if the kids are in bed), when not in the office Tom can usually be found playing padel, at a gig/club night, or spending time with his two daughters.

Desert Island Discs

The Verve – This Time

Radiohead - Weird Fishes

Crazy P - Echo