Carousel | PR, Digital and Team Highlights for June

PR, Digital and Team Highlights for June

June brought the heat and we brought the headlines.

Jarlsberg® Hosts First Intimate Press and Influencer Event

This month, the team supported Jarlsberg® in hosting its inaugural intimate press and influencer event, showcasing the cheese’s versatility through inspiring dishes and recipes that demonstrated how effortlessly it fits into any meal.

Award-winning British chef Kate Austen led the event, hosting an interactive cooking experience that engaged guests and brought Jarlsberg®’s culinary potential to life. The event attracted over 16 media outlets, including This Morning, Good Housekeeping, and mega influencer Kausar Cooks, who boasts 1.3 million followers. Adding further star power, TV personality Ferne McCann, with 2.9 million followers and a passion for food, contributed a vibrant presence that generated additional buzz. Ferne created engaging content on-site and took part in a press interview with Heat, a leading women’s weekly magazine, on behalf of the brand.

Scale Exhibition Launch

The team supported the launch of Scale Exhibition in partnership with AEG Presents, a major new photography exhibition at Unlocked in Shoreditch. The exhibition showcases the world’s most prized guitars alongside their stories through 100 life-sized portraits of iconic instruments from legends like Paul McCartney, Ed Sheeran, Noel Gallagher, Johnny Marr, and more.

From press announcements to the launch event, national, regional, and top-tier music media coverage was secured, with highlights including The Times, Far Out, and London World.

Municipal Hotel & Spa Features on This Morning

As part of the Ultimate Staycation Deals segment, The Municipal Hotel & Spa was featured on This Morning. Holiday expert Chelsea Dickenson shared highlights from her stay, perfectly capturing the hotel’s charm and luxury.

Mini Fest Brings Miniverse to Life at Carb Club

The team brought Mini Fest to London’s vibrant Carb Club, celebrating creativity, connection, and all things miniature. Attendees crafted festival accessories like bag charms and makeup pouches, all using MGA’s Miniverse miniatures.

An exclusive group of influencers and brand fans, with a combined reach of over 3.2 million, experienced the joy of mini-making first-hand.

Kimpton Clocktower Hotel’s 130th Birthday Celebration

The team proudly supported Kimpton Clocktower Hotel’s 130th birthday celebrations at The Refuge last week. From a memorable launch night to city-wide media coverage, the story has reached over 785,000 people so far.

Coverage included The Manc, Manchester Confidential, and others, celebrating the hotel’s heritage and architectural beauty.