"We began working with Carousel when we brought Bratz back 2015. They are now our retained agency for nine MGA and Zapf brands delivering new product launches, seasonal campaigns, events, digital strategies, social media comms and a hardworking press office across each brand. Their team continues to generate new and innovative ideas, discover new media targets and family influencers and generate media attention on both new and established brands."
Nicola Mellor, Senior Brand Manager, MGA Entertainment
"We have worked with Carousel for the last two years. During this time, they have provided a solid press office but have also gone beyond this with support across social media and multiple marketing disciplines. In additional, they’ve always been willing to assist with programming, charities, sponsors and other third parties making them feel like a genuine additional to our team.”
Simon Goldman, Festival Director, Geronimo
"We couldn't have engaged a better PR company to launch Rave-A-Roo and build our brand in its first year. Rave-A-Roo is firmly rooted in the family and parent sphere but it's essential that's we communicate the event as an innovative, sophisticated and on-trend experience for kids and their grownups. With this in mind, the appeal with Carousel was their impressive client list of both established family brands (e.g Legoland and MGA) along side ultra cool ventures (e.g Snowbombing and Festival No. 6). With a foot in both camps, Carousel were impeccable in understanding our needs and developed bespoke strategies that targeted our desired audience perfectly”
Jenny Kane, Founder, Rave-A-Roo
"Carousel was commissioned in 2012 for the debut of No.6, now moving into our fourth year Carousel continues to exceed our expectations achieving outstanding results across a wide spread of national and international titles."
Luke Huxham, Festival Organiser, Festival Number 6
“Having worked with Carousel for almost two years, they are firmly established as a key part of the Zapf and MGA team. Their creative approach to integrated campaigns for both our new and established brands continually enables them to deliver standout coverage and key influencer attention. Always just a phone call away, their hardworking PR and social media teams are an essential support to help build the media profile of brands across MGA and Zapf.”
Marian Davis, Marketing Manager, MGA Entertainment and Zapf Creation
“With Carousel’s music connections they were the obvious choice to help us to promote our online scientific experiment about catchy music, #HookedOnMusic. Their unique ideas and approach took the reach of the game further than we could have anticipated and their confident professionalism meant we knew the job was well in hand. They also went above and beyond in escorting and looking after us at the media appearances.”
Dr Marieke Navin, Manchester Science Festival Director, MOSI
“We’ve worked with Carousel on the past four LolliBop campaigns and they are an invaluable part of our team. Always at the end of the phone, they go the extra mile to deliver great results, both in terms of media coverage and with the programming support.”
Matthew Johnston, Event Manager, LolliBop
“We appointed Carousel to look after the non-Arts press for Biennial. By breaking the festival down into individual campaigns under the Biennial banner, they were able to deliver vast quantities of coverage throughout the course of the festival, not just at launch. We were really keen to hit the main stream press with Biennial and were thrilled by their results in this area which included the likes of Grazia, Stylist, Daily Mail and Glamour magazine.”
Rachael Bampton-Smith, Marketing Manager, Biennial