Launching Victorious Festival 2024 & Securing Top Tier Coverage

Hot on the heels of 2023’s stellar Victorious Festival, Carousel was reappointed to manage press activity for this year’s August Bank Holiday extravaganza. Kicking off in December with the festival’s first-wave lineup announcement and following in January with a stacked second-wave announcement Carousel delivered top-tier coverage helping to drive ticket sales and awareness for Victorious, the UK’s biggest metropolitan festival.

This summer’s showstopping lineup includes headline sets from Scottish three-piece powerhouse Biffy Clyro, certified DJ royalty Fatboy Slim and the welcomed return of Snow Patrol to the UK festival circuit. Elsewhere on the lineup, the festival is hosting Grammy award-winning and Mercury Music Prize nominees Wet Leg, One Direction’s Louis Tomlinson and Jamie T - known for his indie anthems including Sticks ’N’ Stones, Sheila and If You Got The Money. Following the festival’s continued expansion of its comedy offering, the comedy stage will see headline performances from Russell Howard, Frankie Boyle and everyone’s favourite pub landlord Al Murray.

Carousel’s experienced festival PR team utilised their extensive music media relations and knowledge of the festival media landscape to secure widespread national, broadcast, consumer and regional coverage that communicated Victorious’ key messages and lineup while ensuring online coverage featured backlinks to drive ticket sales and website traffic.

By issuing tailored pitches that delivered Victorious Festival news in a media-friendly formatt to our comprehensive database of key music and culture press, we landed coverage that hit the festival’s target audiences while also tapping into new consumer pools to convert them into potential ticket buyers.

We once again delivered gold-standard results, with Carousel’s hard-working and industry-savvy festival PR team securing a staggering 376 pieces of coverage with an audience reach of 1bn for the festival’s first and second-wave announcements. Coverage highlights include the Evening Standard, The Independent, BBC News, The i, ITV Meridian, Radio X, NME, The Sun, Daily Star and Kerrang.

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