Our PR, Digital and Team Highlights for January

2024 got off to a great start, with some fantastic national press hits, another great London Toy Fair and some new additions to the team.

Cotton Trader x Hello!

The team secured an exclusive double page interview in Hello! Magazine with Cotton Traders’ celebrity ambassador, Alex Jones, to support the launch of her SS24 collection.

Alex has been Cotton Traders celebrity ambassador since 2023, and the partnership has since gone from strength to strength, thanks to Alex’s relatable charisma that really resonates with the brand’s audience. The partnership was initially announced via an instagrammable press preview event and an announcement release secured the brand widespread coverage in key titles including: The Sun, Wales Online, Manchester Evening News and the Liverpool Echo. The team also secured standalone trade coverage in Retail Sector, Direct Commerce and Diary Directory.

Watch this space for more coverage and news.

BISSELL x Financial Times

BISSELL’s brand new SpotClean HydroSteam launched this month, and it was our job to secure media coverage to create noise around the launch.

As well as the Daily Telegraph, GQ and the Daily Mail, the team also secured coverage in the Financial Times’ ‘How to Spend it’ supplement, listing the portable deep cleaner as a ‘top gadget to turbocharge your spring clean’.

The Municipal Hotel & Spa Liverpool x The Sunday Times Style

The Municipal Hotel & Spa Liverpool was featured in a Sunday Times Style showcasing the stunning hotel rooms & Palm Court Bar, as well as the hotel’s luxury spa treatments and facilities.

In the same week, we also secured The Municipal a spot in the Times’ round up of the ‘14 Best Luxury Spas to book for 2024’, alongside UK wide and international hotel listings.

Since launching the hotel in May 2023, other national hits include Conde Nast Traveller, Sunday Times Style, Daily Mirror, Independent and Sheerluxe.

London Toy Fair

This month the team attended London Toy Fair at Olympia, the UK's largest dedicated toy, game and hobby trade show, representing a number of our clients in the family sector. We enjoyed helping our clients showcase their 2024 launches, checking out the latest trends and networking with press & industry contacts.

Emma Raglan appointed as Carousel’s newest Account Director

Emma first worked for Carousel straight out of University, and after honing her PR skills over the last 10 years at agencies across the county, she has returned to the North West and rejoined Carousel in an AD role. Emma brings a wealth of knowledge across health, wellbeing, food & drink, fashion and not-for profit. We are delighted to have Emma back in the team!

Want to work with an award-winning PR and social media team? Get in touch.