Thousands of families attended LolliBop, the three day event at Queen Elizabeth Olympic Park in London, with headline acts including Rastamouse, Justin Fletcher and Dick and Dom delighting pint sized festival goers. Pre-event media coverage for the event included 19 national newspaper pieces, 54 regional newspapers and almost 300 online and blogger features.
Daybreak broadcast the weather live from LolliBop on opening day and media partners broadcasting from the festival included Heart FM and Fun Kids Radio. Almost 200 press and bloggers attended with their families. For information about LolliBop 2014, contact Jen, Jess or Rebecca in the press office.