For a brand that prides itself on being quintessentially British, location was key. Our aim was to perfectly reflect those values and to give the media an event to remember and we found the perfect location with Petersham Nurseries.
Nestled in the luxury district of Covent Garden, this beautiful venue was the ideal location for attracting fashion journalists and influencers alike. The stunning florist inspired interior, with an awe-inspiring chandelier, was the ideal backdrop to showcase the new collection of watches while complementing the Accurist brand heritage.
The opulent setting housed a stunning oak dining table where journalists and influencers enjoyed a classic British inspired breakfast, before getting an exclusive look of the new AW19 timepieces, ranging from stunning zirconia’s to classic styles, as well as receiving a gift bag including a new collection watch which could be personalised by our on-site engraver.
Securing 26 top tier press guests, including journalists from Mail Online, Woman & Home, Best and Bella as well as a host of fashion and lifestyle influencers, the event generated a reach of 470k from Instagram stories and posts on the day.