On 4 November we hosted a magical wonderland day to celebrate the BABY born Wonderland range, with sparkles, fairy wings, wands, tiaras and of course dragons!
Held at the Queens Ice Rink in London, the glittering ice set the scene to introduce the BABY born Wonderland Fairy Rider doll. The colour-changing lighting really enhanced the magical feel of the day too.
With over 30 press and bloggers in attendance, including Netmums, Project Baby Magazine, Chat Magazine and Essex Mums, the venue was soon full of little girls and boys who had their faces painted, made their own wings, tiaras, crowns and wands and listened avidly to BABY born Wonderland-themed stories.
The children played with the full Wonderland range while mums and dads took photos and tested out the products. Then came the ice skating – with stabilising penguins – so even first time little skaters were able to enjoy the experience. BABY born remained the star of the show, joining children on the ice and featuring in many photos!
The event launched the Wonderland range in the most appropriate way, children had great fun, made new friends and fell in love with their new Wonderland Fairy Rider dolls, supported by social posts on the day with reviews and features to follow.