Big Win With Little Tikes Appointment

One of the most established children’s brands in the world, Little Tikes has appointed Carousel PR to run its UK public relations, social media management and influencer outreach

Famous for its pre-school must-have toys including the iconic Cozy Coupe, Little Tikes’ toys have become synonymous with modern family life. Carousel PR will manage the brand’s press office activity including media relations, partnerships and launches, as well as a number of campaigns throughout the year aimed at raising brand awareness and championing new products.

The team will also be in-charge of influencer marketing working closely with bloggers and vloggers, as well as managing and growing the brand’s social media channels.

Firmly established as a leader within the toys and games communications industry, Carousel PR has firmly established itself with MGA Entertainment’s following its excellent work with some of the businesses’ other brands including Britain’s fasting growing collectable and Christmas craze L.O.L. Surprise! and the nation’s No.1 large doll, Baby Annabell.

The account will be headed by deputy managing director Rebecca Barnes and account director Jack Rigby with support from account manager Georgia Robson, senior account executive and new recruit Sarah Hamlett with further support from the 20-strong team at Carousel PR.

Michelle Lilley, UK Marketing Manager for Little Tikes said: “Carousel’s extensive PR experience within the toy industry, and exceptional results for other MGA brands including establishing many collectables including the scented phenomenon. Num Noms and L.O.L Surprise as 2017’s must-have toy makes them the perfect partner for the Little Tikes brand moving forward. We have some really exciting new products for the year ahead and some equally exciting PR plans to help bring them to market.”

Rebecca Barnes, deputy MD at Carousel PR, said: “We’re absolutely delighted to be working with super brand Little Tikes. Since being appointed by MGA in 2015, we’ve had the opportunity to work across many of their fantastic brands – and now, joining the Little Tikes team is a dream come true.”

Jack Rigby, account director at Carousel PR said: “Little Tikes is home to some of the most iconic childhood toys around – not least the red and yellow Cozy Coupe – so this is a dream client for any agency. 2018 is also going to be a year of big reveals and exciting new launches for the brand, and we can’t wait to get started and deliver some amazing campaigns.”

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