July saw the launch of ‘Box on the Docks’ at MediaCityUK. A successful new scheme aiming to support both local hospitality businesses and self-employed creatives by creating a unique, socially distanced dining experience which doubles as a piece of public art.
Box on the Docks consists of 30 ‘boxes’ situated along MediaCityUK’s waterfront. Each one offers diners a self-contained pod served by one of the local bars or restaurants including The Dockyard, Vertigo, The Alchemist, Wagamama and The Botanist, and is also a piece of impactful art designed by Salford-based creatives.
Carousel was brought in to manage all media and influencer relations for the concept including a VIP launch, ongoing reviews and phased activity announcements. We are also providing social media support and a strategic digital advertising strategy to drive awareness and bookings for Box on the Docks.
Throughout July, Carousel worked hard to confirm both regional and national press surrounding the launch and ongoing activity resulting in standout coverage including The Guardian, The Metro, multiple hits with Manchester Evening News including a full page in print and a live Facebook stream which to date has had over 285,000 views, Manchester Confidential and more. The team achieved 51 pieces of coverage with a total reach of over 54 million.
Over on social our strategic ad campaigns have succeeded in over 1,500 clicks through to the website and over 1,500 engagements.
The results? Bookings have been flying in, Dockyard alone has received over 1,000 bookings to date and all restaurants experiencing sell-out weekends in the sunshine.
Want to hear more or interested in how we can support your new launch? Get in touch
Photography by Jack Kirwin on behalf of MediaCityUK.