Crushing Into The Toy Market

This week we launched Secret Crush, the sweetest new collectibles around, featuring both large and mini dolls. Children can remove the lid of the Secret Crush dolls to reveal the heart-shaped crushable layer with the candy-themed hammer to discover many sweet surprises. There are two adorable sweet-themed Secret Crush Large dolls, each with their own mini best friend and beads, with surprises hidden in secret compartments for children to uncover, while there are 10 Secret Crush minis to collect.

To launch, we turned unboxing into crushing with our chocolate smash boxes with over 66 videos and posts in just a few days, with a total reach of 1.8million to date.