On Sunday 27 January, Carousel PR celebrated the launch of the new L.O.L. Surprise! Makeover Series, #Hairgoals by hosting an exclusive event at the fabulous Hersheson’s Berner St Salon in London.
The event objectives were to take the success and popularity of last year’s ‘Become an L.O.L.’ experience to celebrities, influencers, and media in order to generate coverage across social media, press and influencers.
Carousel achieved a guestlist that was fit to burst, with 115 attendees including celebrities Rochelle and Marvin Humes, Tamara Ecclestone, Piers Morgan, Una Healy, Jamie Lomas and Katie Piper – as well as popular influencers such as Ruby and Bonnie, Inspiring Vanessa, Fashion Laerta, and Nikki Lilly to name a few.
Guests had the chance to ‘become’ an L.O.L with themed nail designs, accessories and hair styling, plus a glitter station hosted by Gypsy Shrine. Everyone was gifted an exclusive L.O.L. Surprise! dressing gown, before strutting their stuff down the catwalk for a photo opp.
RESULTS: A huge success, the event achieved a total reach of over 40 million including national coverage in OK! Magazine. Carousel’s carefully planned live social media activity succeeded in growing the L.O.L Surprise! UK Instagram channel by 2,500+ followers during the event, whilst the event Instagram story was viewed over 300,000 times.