L.O.L. Surprise! Launch Event with Toys and Me

Carousel PR have never done launch events by halves. Thats why if you had been in Westfield White City on Monday you would have been greeted by hundreds of children who could barely contain their excitement situated in front of a giant L.O.L. Surprise! (the 7 layered surprise collectible that has taken the US by storm) eagerly awaiting an appearance from a special guest.

This special guest was Tiana from Toys AndMe – the YouTube superstar who now has over 4million subscribers and counting who Carousel PR secured to launch the exciting collectable. For the big reveal Toys AndMe burst from the giant L.O.L. Surprise! to a chorus of cheers and clapping. Taking her place in centre stage Tiana unboxed her very own L.O.L. Surprise! along with Dan the excellent Fun Kids Radio presenter who helped Tiana show the crowd what she got layer by layer.

Once all 7 layers of surprise was revealed and Tiana had uncovered her Super B.B. doll there was just time for a quick crowd selfie before heading over to The Entertainer for a meet and greet with over 200 fans/press and bloggers.

Tiana handed out L.O.L. Surprise! toys out to all who came to see her and had a quick photo so they could remember the day – and show off to all their friends that they got to meet her!

It was a great day for all that attended and a really successful launch L.O.L. Surprise!

Check out the full video of the day here: https://www.youtube.com/watch?v=mB55F1Y2BYw&t=455s