Held at the Natural History Museum’s famous ice rink on Monday 21 October, the event introduced the new Winter Disco O.M.G. Dolls, Chalet, Tots, Pets and Lils to key target media including press, celebrities, influencers and bloggers.
The 3-hour event proved to be a star-studded occasion with broadcaster, DJ and devoted mum Jo Whiley on the decks, and celebrities including Dan Osborne, Jacqueline Jossa, Lou Teasdale, Helen Flanagan and Imogen Thomas attending with their families. As well as influencers such as Anna Saccone and Fashion Laerta, Carousel also welcomed national journalists from titles including Daily Star, Notebook Magazine, OK!, The Guardian and Red Magazine.
Guests had a chance to enjoy the full Winter Disco experience with a disco hosted by Jo Whiley, a ball pool, glitter hair and make-up station, a photobooth, a doughnut-making station all before heading over to the ice rink!
The launch event was a huge success, with coverage reaching over 122 million and over 250 social media posts throughout the day.