Launching Birmingham’s Tallest Residential Building – Moda, The Mercian

To celebrate the launch of Moda Living’s latest residence in Birmingham situated on the famous Broad Street, we hosted ‘The Opening Ceremony’ with the backdrop and buzz of the Commonwealth Games. The event brought together several local businesses in the city covering food, drink, art, and lifestyle to show the amazing talent that the city has to offer, whilst activating every communal space in the building.

The event kicked off with a Celebration of the Mercian, the official handover of the keys celebrating the hard work and the involvement of 1,000s of stakeholders and partners. There were speeches from Tony Brooks, Managing Director for Moda Living, Cllr Ian Ward, Leader for Birmingham City Council and Andy Street, Mayor for the West Midlands and a ribbon cutting ceremony to mark the proceedings.

The event transformed into party mode as guests including media, influencers and local business owner arrived to celebrate with Moda Living. Guests were greeted by Global Dancers, who performed a selection of dances from Latino to Bollywood.

At the event, MasterChef finalist, Chef Louisa Ellis who regularly hosts restaurant takeovers and worked with Michelin starred restaurants, served a mixture of hot and cold canapes to guests from the Private Dining Room. Fox and Chance, an independent cocktail bar located in the heart of Birmingham, served Mercian signature cocktails to guests whilst Pedal & Push brought a unique outdoor pizza experience from their Pizza Tricycle with wood fired pizzas made fresh at the event.

Pause Coffee, a popular speciality coffee shop, delivered expert coffee tasting masterclasses, learning all about the roasting process whilst students from The Academy of Contemporary Music entertained guests on the terrace with live music.

The event was attended by a total of 143 guests which included journalists from Birmingham Live and Style Birmingham, a range of top influencers in the Midlands alongside a host of local businesses. The guests shared a range of social content which generated a reach of over 650k online.

Situated on the site of the renowned Click Club at Burberries, Moda, the Mercian is a striking figure to the Birmingham skyline as the city’s tallest residential building. The building pays homage to the musical heritage of Birmingham and the famous musical background of Broad Street in particular, through interiors and curated residential events with music at their core. The building offers 481 homes across 42 floors and has something to suit all ages and requirements, from spacious studio apartments and beautiful 1-beds, through to 2-bed sharers and 3-bedroom family homes.