It’s been a busy few weeks for Carousel as the team have been announcing a stellar sister show to the UK’s favourite family festival, Camp Bestival Dorset. Camp Bestival Shropshire is now coming to Weston Park 18-21 August 2022.
Following hot on the heels of the pioneering Dorset-based jamboree in July, Camp Bestival Shropshire is a brand-new event bringing all the unique and essential family friendly elements of the original Camp Bestival to the heart of England.
For the initial announcement, Carousel secured 121 pieces of coverage including standalone articles in BBC News, The Sun & The Scottish Sun print, The Herald and Birmingham Mail as well as interviews for festival co-curator’s Jose and Rob da Bank across BBC Radio Shropshire, Free Radio, Shropshire Star, Access All Areas and Events Industry News.
Carousel also recently announced the dates for pre-sale and general sale tickets for the festival, securing an additional 161 pieces of coverage for Camp Bestival Shropshire across key regional and trade titles. Overall, the team has secured 282 pieces of coverage for the festival in less than a month!
An ardent take on Team CB’s tried and tested recipe, Camp Bestival Shropshire will make a home in Weston Park’s immaculate grounds designed by England’s greatest gardener, Capability Brown. A wonderland of expansive green spaces, luxuriant lawns, verdant parkland, and enchanting woodlands, festival goers can enjoy a host of glittering family treats from our famous kids’ gardens jam-packed with action, and all manner of frolics and fun, to magic meadows and whole arenas abounding with a myriad of screen free activities for kids of all ages. Combining an all-encompassing family festival experience with an action-packed camping holiday, Camp Bestival is the ultimate ‘Festi-holiday’ jam packed with entertainment and cultural delights!
The Camp Bestival 2022 campaign will also include an announcement line-up later this year, working with key influencer ambassadors, placing competitions, national and regional news stories and announcements, plus a busy onsite press office at both locations.
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