With less than 60 days to Christmas, we’ve been working with our luxury retail client, Selfridges, to unveil the Christmas of Dreams theme, showcasing iconic window displays and exciting in-store experiences.
Christmas of Dreams invites visitors to make their dream Christmas come true with Selfridges – from finding perfect gifts for loved ones, to imaginative solution-driven services, dazzling entertainment and over 4,000 experiences to be enjoyed together, both in store and digitally.
Launching across Selfridges stores in London, Birmingham and Manchester, and on selfridges.com, with a digital campaign starring actress Jane Horrocks, there’s plenty to keep friends and families entertained this year.
Selfridges has launched Experience Concierge, the perfect gift this Christmas. The destination, which has launched following a successful launch in London earlier this year, offers exclusive gift packages tailored to all interests and needs.
Through Selfridges’ Experience Concierge, customers can give the gift of experience with an unrivalled choice of packages; including a personal shopping experience, a trainer cleaning service, cocktail masterclass at San Carlo Fumo, and a year-long eyebrow threading subscription (store dependent). Available now to book in store, online or via email.
Additionally, Selfridges have announced an array of festive events taking place across all three stores which will offer endless entertainment for families, including:
Christmas Eve Gift Making at Selfridges Trafford: Selected dates 1st – 23rd December
Time: 3:30-4:30PM
Location: Kids, Upper Level, Selfridges Manchester Trafford
About: Join us to make a surprise gift box filled with goodies for Santa and his helpers for the night before Christmas, from food for his reindeer to designing a key for Santa himself. Children will be given a sweet treat to take away on the day.
Dial-a-Santa: 5th, 12th, 19th December
Time: Selected times
Location: Virtual, on Zoom or FaceTime
About: It wouldn’t be the Christmas of Dreams without Santa on speed dial, and he’s cleared his busy schedule to make time to chat to you! Whether you want to let him know what’s on your Christmas list this year or are curious to know what life is like in the North Pole, book in daily for a one-to-one video call with Santa himself.
Meet Santa Claus at Selfridges Trafford: 4th-22nd December
Time: Selected times
Location: Kids, Upper Level, Selfridges Manchester Trafford
About: Book a slot to meet the big man himself and his trusty elf sidekick at Selfridges Manchester Trafford this Christmas. In the bookable 5-minute slots, children will be able to let Santa know what’s on their Christmas list, have a photograph taken with him and receive a candy cane to take home.
Breakfast with Santa Claus at Selfridges Trafford: Weekends 4th – 19th December
Time: 9AM & 10:30AM
Location: Kids, Upper Level, Selfridges Manchester Trafford
About: Step inside our Christmas of Dreams as the guest of Santa Claus himself to enjoy a festive breakfast made for you and your loved ones. Dine on a delicious menu, from sweet to savoury and each child will receive a personalised gift.
Letters to Santa at Selfridges Trafford and Exchange Square: Weekends 20th-28th November
Time: Exchange 12-4PM, Trafford 12-6PM
Location: Kids, Upper Level, Selfridges Manchester Trafford and Kids on 3, Selfridges Manchester Exchange Square
About: Step inside our Christmas of Dreams as the guest of Santa Claus himself to enjoy a festive breakfast made for you and your loved ones. Dine on a delicious menu, from sweet to savoury and each child will receive a personalised gift.
Musical Entertainment: Weekends between 30th November - 24th December
Time: Selected times
Location: Selfridges London, Birmingham, Manchester Exchange Square and Manchester Trafford
About: From our Choir of Golden Angels at Selfridges London to solo singers in Birmingham and DJs at Manchester Trafford, bring your loved ones down to our stores this Christmas time to enjoy jolly musical performers playing plenty of Christmassy classics.
The Lightshow of Dreams at Selfridges Manchester and Exchange Square: 12th November – 22nd December
Time: 6-9PM
Location: Selfridges Manchester and Exchange Square
About: Bring your loved ones together to enjoy a festive light show at our Selfridges Manchester Exchange Square store. No booking required.
All events are available to book online now.
Want to see how we can help get your brand out there? Get in touch now.
